How and when perceived CSR enhances employees' helping behaviour and creativity: moderating role of Ramadan food packages
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Tarih
2025
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Routledge Journals, Taylor & Francis Ltd
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
Current study examines Ramadan food package as a moderator in the indirect impacts of employee CSR perception on helping behaviour and creativity via attitude toward helping others (AHO). The study also tests the role of positive reciprocity as a moderator on the link between AHO-helping behaviour and AHO-creativity. We collected research data from 705 five-star hotel employees in Alanya, T & uuml;rkiye. We used PLS-SEM to test the research model. Our findings indicated that AHO partially mediated the effect of employee CSR perception on helping behaviour and creativity. The positive reciprocity moderated the impact of AHO on helping behaviour and creativity. Moreover, Ramadan food package amplified the impacts employee perception of hotel CSR on creativity and helping behaviour through mediating role of AHO. The findings are discussed, and implications for both theory and practice are presented.
Açıklama
Anahtar Kelimeler
Perceived CSR, helping behaviour, employee creativity, Ramadan food package, attitude toward helping others, positive reciprocity
Kaynak
Current Issues in Tourism
WoS Q Değeri
Q1
Scopus Q Değeri
Q1
