Review of menu management process model with a case study

dc.contributor.authorNebioğlu, Oğuz
dc.date.accessioned2021-02-19T21:16:57Z
dc.date.available2021-02-19T21:16:57Z
dc.date.issued2020
dc.departmentALKÜ
dc.description.abstractThis study examines how the Menu Management Process Model is realized in practice. To the best of the author's knowledge, this study is the first to evaluate this model empirically by applying the case study method to a boutique cafe. Data were obtained from observations, document analysis, and interviews. The findings revealed which topics attracted attention during the process, the revisions made to the menu cards, and the reasons for these revisions. More drastic changes were made to the food menu than the beverage menu. Food menu revisions included making changes (17 items) and eliminating items (9 items) whereas beverage menu revisions were making only changes (17 items). While 15 new products were added to the food menu, no new products were added to the beverage menu. The process followed the cyclical path theorized in the model. Finally, suggestions were made for researchers and practitioners.
dc.identifier.doi10.30519/ahtr.668220
dc.identifier.endpage234en_US
dc.identifier.issn2147-9100
dc.identifier.issn2148-7316
dc.identifier.issue2en_US
dc.identifier.startpage203en_US
dc.identifier.urihttps://doi.org/10.30519/ahtr.668220
dc.identifier.urihttps://hdl.handle.net/20.500.12868/601
dc.identifier.volume8en_US
dc.identifier.wosWOS:000604129100001
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.institutionauthorNebioğlu, Oğuz
dc.language.isoen
dc.publisherAkdeniz Univ Ziraat Fak
dc.relation.ispartofAdvances In Hospitality And Tourism Research-Ahtr
dc.relation.publicationcategoryDiğer
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectMenu management process
dc.subjectCase study
dc.subjectFood and beverage management
dc.titleReview of menu management process model with a case study
dc.typeReview Article

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