Reasons for Muslim and Christian white meat consumption: examples of England and Turkey

Basit Öğe Kaydı
dc.contributor.authorOzturk, Bilge Nur
dc.date.accessioned2026-01-24T12:29:00Z
dc.date.available2026-01-24T12:29:00Z
dc.date.issued2024
dc.departmentAlanya Alaaddin Keykubat Üniversitesi
dc.description.abstractPurposeThe psychological foundations of consumers' reasons for product choices are analyzed in the field of marketing. The purpose of this research is to identify the implicit reasons for white meat consumption in the UK and Turkey.Design/methodology/approachIn the scope of the means-end chain theory, in-depth interviews were conducted with individuals, and the reasons for consumers' product preferences were revealed by moving from concrete to abstract.FindingsIt has been determined that the white meat consumption of Muslims in the UK is primarily shaped by their religious approach. In Turkey, on the contrary, both consumption patterns and reasons for preference are changing. It has been found that white meat consumption is associated with values such as security needs, satisfaction with life, self-fulfillment and happiness.Research limitations/implicationsThis research has contributed to the marketing literature by examining consumers' implicit consumption reasons for white meat in the context of religion and culture.Practical implicationsMarketing strategies should focus on building trust in halal certification, particularly in the UK. Brands should associate their promotion strategies with feelings of security and happiness, which are associated in the minds of consumers.Originality/valueThis study is a new study in terms of revealing the connotations of consumers about consuming chicken and fish and showing the implicit needs that the brands can emotionally associate with.
dc.identifier.doi10.1108/JIMA-02-2023-0058
dc.identifier.endpage1231
dc.identifier.issn1759-0833
dc.identifier.issn1759-0841
dc.identifier.issue5
dc.identifier.scopus2-s2.0-85187448712
dc.identifier.scopusqualityQ1
dc.identifier.startpage1203
dc.identifier.urihttps://doi.org/10.1108/JIMA-02-2023-0058
dc.identifier.urihttps://hdl.handle.net/20.500.12868/5060
dc.identifier.volume15
dc.identifier.wosWOS:001180584200001
dc.identifier.wosqualityQ2
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherEmerald Group Publishing Ltd
dc.relation.ispartofJournal of Islamic Marketing
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_WoS_20260121
dc.subjectMeans-end chain theory
dc.subjectConsumer behavior
dc.subjectHalal certificate
dc.subjectHalal meat consumption
dc.subjectReligion
dc.subjectCulture
dc.titleReasons for Muslim and Christian white meat consumption: examples of England and Turkey
dc.typeArticle

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