Corporate Reputation in Public Relations Research: A Bibliometric Analysis of Trends and Themes (1970-2024)

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dc.contributor.authorKarakaya, Cigdem
dc.contributor.authorSumer, Fulya Erendag
dc.contributor.authorDemir, Zuhal Gok
dc.contributor.authorAydogan, Hediye
dc.contributor.authorDemir, Mehmet Ozer
dc.contributor.authorKaraduman, Murad
dc.contributor.authorKaraduman, Sibel
dc.date.accessioned2026-01-24T12:29:09Z
dc.date.available2026-01-24T12:29:09Z
dc.date.issued2025
dc.departmentAlanya Alaaddin Keykubat Üniversitesi
dc.description.abstractCorporate reputation is of growing interest in communication studies as an intangible and inimitable asset. The multiple-stakeholder view of reputation is believed to intersect with the responsibility of the field of public relations. This study explores the intellectual landscape of corporate reputation research within public relations by identifying current trends such as the influence of social media and crisis communication on stakeholder relationships. These trends are crucial for understanding how public relations strategies adapt to evolving communication platforms and global crises, directly affecting corporate reputation by shaping public perception and trust. The study systematically examines 10,873 academic publications retrieved from the WoS database using bibliometric analysis. The analysis employs BiblioShiny and VOSViewer due to their advanced capabilities in visualising performance metrics and mapping scientific networks. The findings suggested that social media, crisis communication, and COVID-19 hold significance and are fundamental to the field of public relations in terms of corporate reputation. Keyword co-occurrence network analysis suggested that public relations, corporate reputation, and crisis communication are three clusters that reflect the crucial role of public relations in both cultivating and sustaining corporate reputation, as well as its significance in managing crisis communication effectively. These findings emphasise the necessity for organisations to adopt proactive crisis communication strategies and integrate social media into reputation management. Integrating these topics into public relations curricula can better prepare future professionals to manage corporate reputation in a complex media landscape.
dc.identifier.doi10.1177/21582440251405321
dc.identifier.issn2158-2440
dc.identifier.issue4
dc.identifier.scopus2-s2.0-105024841806
dc.identifier.scopusqualityQ1
dc.identifier.urihttps://doi.org/10.1177/21582440251405321
dc.identifier.urihttps://hdl.handle.net/20.500.12868/5152
dc.identifier.volume15
dc.identifier.wosWOS:001640073900001
dc.identifier.wosqualityQ1
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherSage Publications Inc
dc.relation.ispartofSage Open
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_WoS_20260121
dc.subjectcorporate reputation
dc.subjectpublic relations
dc.subjectcommunication management
dc.subjectbibliometric method
dc.subjectbrand reputation
dc.subjectstakeholder perception
dc.titleCorporate Reputation in Public Relations Research: A Bibliometric Analysis of Trends and Themes (1970-2024)
dc.typeArticle

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