BREAKING POINT IN AGE REGARDING CHILDREN’S ATTITUDES TOWARD TV COMMERCIALS

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dc.contributor.authorDemir, Mehmet Özer
dc.date.accessioned2026-01-24T12:01:23Z
dc.date.available2026-01-24T12:01:23Z
dc.date.issued2020
dc.departmentAlanya Alaaddin Keykubat Üniversitesi
dc.description.abstractThe aim of the study is to investigate the evolution of children’s attitudes toward TVcommercials. The study is exploratory in nature, it is hypothesized that children’s attitudestoward TV commercials are positive up to some age and changes over time. The studytargets children between 5-10 years old in order to determine the structural changing agein which the children’s attitude toward TV commercials change. Change point analysis andChow test are conducted in the research. The findings suggest that there is a change pointage at ages 7 and 8 where children’s attidude towards TV commercials change. Graphicalpresentations suggest that childhood attitudes toward TV commercials are positive at first,then suddenly decreases and begins to increase again, however never be the same again.
dc.identifier.endpage164
dc.identifier.issn1309-243X
dc.identifier.issn2547-9601
dc.identifier.issue1
dc.identifier.startpage145
dc.identifier.trdizinid388776
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/388776
dc.identifier.urihttps://hdl.handle.net/20.500.12868/4270
dc.identifier.volume13
dc.indekslendigikaynakTR-Dizin
dc.language.isoen
dc.relation.ispartofPazarlama ve Pazarlama Araştırmaları Dergisi
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_TR-Dizin_20260121
dc.subjectİletişim,Eğitim
dc.subjectEğitim Araştırmaları,Halkla İlişkiler,Psikoloji
dc.titleBREAKING POINT IN AGE REGARDING CHILDREN’S ATTITUDES TOWARD TV COMMERCIALS
dc.typeArticle

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