BREAKING POINT IN AGE REGARDING CHILDREN’S ATTITUDES TOWARD TV COMMERCIALS
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Tarih
2020
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
The aim of the study is to investigate the evolution of children’s attitudes toward TVcommercials. The study is exploratory in nature, it is hypothesized that children’s attitudestoward TV commercials are positive up to some age and changes over time. The studytargets children between 5-10 years old in order to determine the structural changing agein which the children’s attitude toward TV commercials change. Change point analysis andChow test are conducted in the research. The findings suggest that there is a change pointage at ages 7 and 8 where children’s attidude towards TV commercials change. Graphicalpresentations suggest that childhood attitudes toward TV commercials are positive at first,then suddenly decreases and begins to increase again, however never be the same again.
Açıklama
Anahtar Kelimeler
İletişim,Eğitim, Eğitim Araştırmaları,Halkla İlişkiler,Psikoloji
Kaynak
Pazarlama ve Pazarlama Araştırmaları Dergisi
WoS Q Değeri
Scopus Q Değeri
Cilt
13
Sayı
1
