The Implications of Generative Artificial Intelligence in Gastronomy and Culinary Arts Education: An Extended TAM Approach

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dc.contributor.authorBoz, Nurgul
dc.contributor.authorAhmetogullari, Kayhan
dc.date.accessioned2026-01-24T12:31:27Z
dc.date.available2026-01-24T12:31:27Z
dc.date.issued2025
dc.departmentAlanya Alaaddin Keykubat Üniversitesi
dc.description.abstractThe integration of generative artificial intelligence (GAI) into higher education is transforming pedagogy, particularly in applied fields like Gastronomy and Culinary Arts (GCA). This study investigates the factors influencing GCA students' intentions to use GAI tools, using the Technology Acceptance Model (TAM). Constructs include perceived usefulness, perceived ease of use, attitude, perceived risk, innovativeness, and digital financial literacy. Data were gathered via an online survey from 541 associate and undergraduate GCA students in T & uuml;rkiye and analyzed through ML-SEM. The findings show that perceived usefulness and ease of use have positive effects on student attitude and intention to use in the adoption of GAI technologies, while digital financial literacy and innovativeness significantly positively affect intention to use, and attitude mediates these relationships. The findings contribute to a more holistic understanding of the digitalization process of GCA education and deepen the theoretical understanding of the individual and cognitive processes involved.
dc.identifier.doi10.1080/10963758.2025.2586522
dc.identifier.issn1096-3758
dc.identifier.issn2325-6540
dc.identifier.scopus2-s2.0-105021427747
dc.identifier.scopusqualityQ1
dc.identifier.urihttps://doi.org/10.1080/10963758.2025.2586522
dc.identifier.urihttps://hdl.handle.net/20.500.12868/5893
dc.identifier.wosWOS:001612623800001
dc.identifier.wosqualityQ2
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherRoutledge Journals, Taylor & Francis Ltd
dc.relation.ispartofJournal of Hospitality & Tourism Education
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_WoS_20260121
dc.subjectGenerative artificial intelligence
dc.subjecteducation
dc.subjectbehavioral intention
dc.subjectbehavioral intention
dc.subjectTechnology Acceptance Model (TAM)
dc.subjectdigital financial literacy
dc.titleThe Implications of Generative Artificial Intelligence in Gastronomy and Culinary Arts Education: An Extended TAM Approach
dc.typeArticle

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