Alanya'da medikal turizm kapsamında sağlık turistlerinin motivasyonel davranışları ve ekonomik tercihlerinin incelenmesi
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Tarih
2025
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Alanya Alaaddin Keykubat Üniversitesi, Lisansüstü Eğitim Enstitüsü
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Bu çalışma, sağlık turizmi kapsamında medikal turizm alanında Alanya
örneğini ele alarak, sağlık turistlerinin motivasyonel davranışları ve ekonomik
tercihlerini incelemeyi amaçlamaktadır. İlk olarak, sağlık turizminin genel kavramları,
türleri ve küresel ölçekteki önemi ortaya konulmuş; bu alana ilişkin literatür taraması
gerçekleştirilmiştir. Ardından, medikal turizm segmentinde sağlık turistlerinin hangi
faktörlerden etkilendiği, ne tür hizmetleri tercih ettiği ve ekonomik anlamda hangi
unsurlara öncelik verdiği incelenmiştir. Bu doğrultuda, Alanya’daki medikal turizm
potansiyeli değerlendirilmiş ve bölgenin mevcut durumuna ilişkin bir profil çizilmiştir.
Çalışmada nicel bir araştırma deseni benimsenmiş ve anket yöntemi
kullanılarak 92 sağlık turisti üzerinde veri toplanmıştır. Elde edilen bulgular, turistlerin
motivasyonel yaklaşımlarının hizmet kalitesi, tedavi maliyetleri, destinasyon imajı ve
kolay ulaşılabilirlik faktörleri etrafında şekillendiğini göstermektedir. Ayrıca,
ekonomik tercihlerinde fiyat-kalite dengesine, esnek ödeme seçeneklerine ve
destinasyonda sunulan ek turistik aktivitelerin maliyet-etkinliğine önem verdikleri
belirlenmiştir.
Sonuç olarak, Alanya’nın medikal turizm alanında büyüme potansiyelinin
güçlü olduğu, ancak bu potansiyelden etkin yararlanabilmek için hizmet kalitesinin
artırılması, destinasyonun uluslararası tanıtımının güçlendirilmesi, hasta ve hasta
yakınlarına yönelik destekleyici hizmetlerin yaygınlaştırılması gibi stratejik adımların
atılması önerilmektedir. Bu çalışma, hem turizm sektörü paydaşlarına hem de politika
yapıcılara Alanya’da medikal turizmi geliştirmeye yönelik yol gösterici bilgiler
sunmaktadır
This study aims to examine the motivational behaviors and economic preferences of health tourists within the scope of health tourism, focusing on the case of medical tourism in Alanya. Initially, the general concepts, types, and global significance of health tourism were presented, and a literature review of the field was conducted. Subsequently, the study investigated which factors influence health tourists within the medical tourism segment, what types of services they prefer, and which economic elements they prioritize. In this context, Alanya’s potential in the field of medical tourism was assessed, and a profile of the current situation in the region was drawn. A quantitative research design was adopted in the study, and data were collected through surveys conducted with 92 health tourists. The findings indicate that tourists’ motivational approaches are shaped by factors such as service quality, treatment costs, destination image, and ease of accessibility. Moreover, in their economic preferences, they were found to value the balance between price and quality, flexible payment options, and the cost-effectiveness of additional tourist activities offered in the destination. In conclusion, Alanya has strong growth potential in the field of medical tourism; however, it is recommended to implement strategic steps to make effective use of this potential. These steps include improving service quality, strengthening international promotion of the destination, and expanding supportive services for patients and their companions. This study provides guiding information for both tourism sector stakeholders and policymakers aiming to develop medical tourism in Alanya.
This study aims to examine the motivational behaviors and economic preferences of health tourists within the scope of health tourism, focusing on the case of medical tourism in Alanya. Initially, the general concepts, types, and global significance of health tourism were presented, and a literature review of the field was conducted. Subsequently, the study investigated which factors influence health tourists within the medical tourism segment, what types of services they prefer, and which economic elements they prioritize. In this context, Alanya’s potential in the field of medical tourism was assessed, and a profile of the current situation in the region was drawn. A quantitative research design was adopted in the study, and data were collected through surveys conducted with 92 health tourists. The findings indicate that tourists’ motivational approaches are shaped by factors such as service quality, treatment costs, destination image, and ease of accessibility. Moreover, in their economic preferences, they were found to value the balance between price and quality, flexible payment options, and the cost-effectiveness of additional tourist activities offered in the destination. In conclusion, Alanya has strong growth potential in the field of medical tourism; however, it is recommended to implement strategic steps to make effective use of this potential. These steps include improving service quality, strengthening international promotion of the destination, and expanding supportive services for patients and their companions. This study provides guiding information for both tourism sector stakeholders and policymakers aiming to develop medical tourism in Alanya.
Açıklama
Anahtar Kelimeler
Sağlık turizmi, Ekonomik Analiz, Motivasyonel Davranış, Health tourism, Economic Analysis, Motivational Behavior
