THE IMPACT OF THE COVID-19 PANDEMIC ON THE ACCOMMODATION PREFERENCES OF DOMESTIC TOURISTS: THE CASE OF TURKEY

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dc.contributor.authorKarasakaloglu, Burcu
dc.contributor.authorOztemiz, Hatice Handan
dc.date.accessioned2026-01-24T12:29:19Z
dc.date.available2026-01-24T12:29:19Z
dc.date.issued2022
dc.departmentAlanya Alaaddin Keykubat Üniversitesi
dc.description.abstractTourism, which single-handedly accounts for a significant portion of the service export of Turkey, is considered one of the sectors providing the most competitive advantages. However, the prevention and control measures and travel restrictions brought on by the Covid-19 pandemic significantly impacted the tourism sector in Turkey, as they did in other countries' tourism sector. This impact is not only related to a decline in tourism income but also a process of sharp transformation involving tourists' travel behavior and their accommodation choices. In this context, this study aims to predict future accommodation preferences of domestic tourists by using Markov chain analysis, taking into account previous experiences and Covid-19 processes. The study results indicate that the accommodation companies and investors need to conduct strategic planning within this framework based on the forecast that the accommodation choices of domestic tourists in Turkey are expected to change in the long term.
dc.identifier.doi10.18226/21789061.v14i3p641
dc.identifier.endpage641
dc.identifier.issn2178-9061
dc.identifier.issue3
dc.identifier.startpage619
dc.identifier.urihttps://doi.org/10.18226/21789061.v14i3p641
dc.identifier.urihttps://hdl.handle.net/20.500.12868/5270
dc.identifier.volume14
dc.identifier.wosWOS:001120507200004
dc.identifier.wosqualityQ4
dc.indekslendigikaynakWeb of Science
dc.language.isoen
dc.publisherUniv Caxias Sul, Programa Pos-Graduacao & Turismo
dc.relation.ispartofRosa Dos Ventos-Turismo E Hospitalidade
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_WoS_20260121
dc.subjectTourism
dc.subjectDomestic Tourism
dc.subjectAccommodation
dc.subjectCovid-19
dc.subjectTurkey
dc.titleTHE IMPACT OF THE COVID-19 PANDEMIC ON THE ACCOMMODATION PREFERENCES OF DOMESTIC TOURISTS: THE CASE OF TURKEY
dc.typeArticle

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