THE IMPACT OF THE COVID-19 PANDEMIC ON THE ACCOMMODATION PREFERENCES OF DOMESTIC TOURISTS: THE CASE OF TURKEY
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Tarih
2022
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Univ Caxias Sul, Programa Pos-Graduacao & Turismo
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Tourism, which single-handedly accounts for a significant portion of the service export of Turkey, is considered one of the sectors providing the most competitive advantages. However, the prevention and control measures and travel restrictions brought on by the Covid-19 pandemic significantly impacted the tourism sector in Turkey, as they did in other countries' tourism sector. This impact is not only related to a decline in tourism income but also a process of sharp transformation involving tourists' travel behavior and their accommodation choices. In this context, this study aims to predict future accommodation preferences of domestic tourists by using Markov chain analysis, taking into account previous experiences and Covid-19 processes. The study results indicate that the accommodation companies and investors need to conduct strategic planning within this framework based on the forecast that the accommodation choices of domestic tourists in Turkey are expected to change in the long term.
Açıklama
Anahtar Kelimeler
Tourism, Domestic Tourism, Accommodation, Covid-19, Turkey
Kaynak
Rosa Dos Ventos-Turismo E Hospitalidade
WoS Q Değeri
Q4
Scopus Q Değeri
Cilt
14
Sayı
3
