Strategic conceptualization and operationalization of digital orientation to support organizational TQM performance

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dc.authorid0000-0002-2851-7058
dc.contributor.authorRaj, Rohit
dc.contributor.authorKumar, Vimal
dc.contributor.authorBolatan, Gulin Idil
dc.contributor.authorDaim, Tugrul
dc.date.accessioned2026-01-24T12:31:28Z
dc.date.available2026-01-24T12:31:28Z
dc.date.issued2024
dc.departmentAlanya Alaaddin Keykubat Üniversitesi
dc.description.abstractA digital orientation in TQM performance brings about numerous advantages, including data-driven decision-making, enhanced efficiency, flexibility, improved customer experience, continuous improvement, effective communication, competitive advantage, and stimulated innovation. This research focuses on bridging the knowledge gap by exploring the connection between organizational TQM performance and the antecedents of digital orientation, considering the lack of empirical research in this domain. Using data gathered from surveys of 310 small to medium-sized IT companies in India, the study evaluates a novel conceptual framework through structural equation modeling (SEM) analysis employing the partial least squares (PLS) technique. The results underscore the importance for businesses to seize the opportunity presented by digital technologies and the ongoing trend of digitalization in their industries. This involves committing to adopting these technologies, taking into account their maturity and intensity, and enhancing digital capabilities to foster resourcefulness and creativity, thereby improving organizational TQM performance. By providing a deeper understanding of pertinent antecedents of digital orientation and how they should be strategically deployed within organizations, this research contributes to the body of knowledge on organizational TQM performance and digital-oriented solutions. The findings reveal a positive impact of digital maturity, digital intensity, and digital ecosystem transformation on organizational TQM performance. Additionally, it is demonstrated that the relationship between organizational TQM performance and digital capability is mediated by digital ecosystem transformation.
dc.identifier.doi10.1080/14783363.2024.2340571
dc.identifier.endpage813
dc.identifier.issn1478-3363
dc.identifier.issn1478-3371
dc.identifier.issue7-8
dc.identifier.scopus2-s2.0-85190381534
dc.identifier.scopusqualityQ1
dc.identifier.startpage784
dc.identifier.urihttps://doi.org/10.1080/14783363.2024.2340571
dc.identifier.urihttps://hdl.handle.net/20.500.12868/5908
dc.identifier.volume35
dc.identifier.wosWOS:001202517400001
dc.identifier.wosqualityQ1
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherRoutledge Journals, Taylor & Francis Ltd
dc.relation.ispartofTotal Quality Management & Business Excellence
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_WoS_20260121
dc.subjectDigital orientation
dc.subjectorganizational performance
dc.subjectorganizational TQM performance
dc.titleStrategic conceptualization and operationalization of digital orientation to support organizational TQM performance
dc.typeArticle

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