New technologies in small business models: use of electric vehicles in last-mile delivery for fast-moving consumer goods

Basit Öğe Kaydı
dc.authorid0000-0002-5196-1499
dc.authorid0000-0001-9402-7471
dc.contributor.authorToraman, Yavuz
dc.contributor.authorBayirli, Mehmet
dc.contributor.authorRamadani, Veland
dc.date.accessioned2026-01-24T12:29:00Z
dc.date.available2026-01-24T12:29:00Z
dc.date.issued2024
dc.departmentAlanya Alaaddin Keykubat Üniversitesi
dc.description.abstractPurposeThe share of fast-moving consumer goods (FMCG) in e-commerce has increased, particularly after COVID-19, alongside the growing volume of e-commerce transactions. The increased number of orders necessitates the optimization of delivery operations. This situation has made using different technologies in last-mile delivery processes necessary. Currently, used electric vehicles (EVs) play a significant role in integrating these technologies into delivery operations. Adapting to new technologies emerges as a critical need for small enterprises to survive in the face of advancing technologies. In this context, the main purpose of this paper is to examine and identify attitudes of small businesses toward EVs' usage in last-mile delivery for FMCG.Design/methodology/approachThe theoretical frameworks commonly used in studies investigating new technologies, namely the theory of planned behavior (TPB) and technology acceptance model (TAM) have been employed. The analysis of the study was conducted using partial least squares-structural equation modeling (PLS-SEM) and the Smart PLS software package.FindingsWhen examining the results of the study, a significant and positive relationship was found between compatibility and enjoyment with perceived usefulness. Furthermore, a significant and positive relationship was identified between attitude toward use, perceived behavioral control and perceived usefulness. Ultimately, a strong relationship was found between intention, which is a precursor to active usage and attitude. Based on the obtained data, it can be concluded that EVs can be actively used in last-mile delivery in the future.Originality/valueIn FMCG processes in Turkiye, EVs are limitedly used in last-mile delivery operations. However, there are very few studies on the use of EVs in FMCG. Therefore, it is expected that the current research will contribute to the literature by providing information on the factors that influence the acceptance of EV usage and their implications. The TAM and TPB models were used in the current study.
dc.identifier.doi10.1108/JSBED-08-2023-0375
dc.identifier.endpage531
dc.identifier.issn1462-6004
dc.identifier.issn1758-7840
dc.identifier.issue3
dc.identifier.scopus2-s2.0-85177089337
dc.identifier.scopusqualityQ1
dc.identifier.startpage515
dc.identifier.urihttps://doi.org/10.1108/JSBED-08-2023-0375
dc.identifier.urihttps://hdl.handle.net/20.500.12868/5062
dc.identifier.volume31
dc.identifier.wosWOS:001104779700001
dc.identifier.wosqualityQ2
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherEmerald Group Publishing Ltd
dc.relation.ispartofJournal of Small Business and Enterprise Development
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_WoS_20260121
dc.subjectLogistics business model
dc.subjectLast-mile delivery
dc.subjectE-commerce
dc.subjectSupply chain management
dc.subjectElectric vehicles
dc.subjectTurkiye
dc.subjectN7
dc.subjectL8
dc.subjectL87
dc.subjectL90
dc.titleNew technologies in small business models: use of electric vehicles in last-mile delivery for fast-moving consumer goods
dc.typeArticle

Dosyalar

Koleksiyon

WoS İndeksli Yayınlar Koleksiyonu
Scopus İndeksli Yayınlar Koleksiyonu