Examining the Effects of Importance Attached to Content Sharing and Knowledge Sharing Facilitators on Tourists' Actual Travel Experience Sharing Behaviour
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Tarih
2024
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Inst Tourism
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
The study examines the effects of the importance of social media (SM) sharing and the knowledge-sharing facilitators on the tourists' tendency to share their actual experiences on SM. Data were collected from 323 local (Turkish) tourists through face-to-face interviews. The convenience sampling method was used to collect data. PLS algorithm, blindfolding and bias-corrected bootstrapping methods were utilized to test the measurement and structural models. The findings revealed that the importance of participant and non-participant sharing did not directly affect the actual travel experience-sharing behaviour. Altruistic and personal fulfilment and selfactualization motivations as facilitators were found to have a full mediating effect in the relationship between the importance of content sharing and actual travel experience sharing. Thus, tourism sector managers should stimulate altruistic and self-actualization motivations as facilitators to encourage tourists to share their actual travel experiences on SM.
Açıklama
Anahtar Kelimeler
content sharing, social media, tourism experience, altruistic, Antalya
Kaynak
Tourism
WoS Q Değeri
Q3
Scopus Q Değeri
Q2
Cilt
72
Sayı
4
