Tropikal meyve üretiminin bölgesel kalkınmadaki rolü: Alanya ölçeğinde bir model önerisi
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Dosyalar
Tarih
2025
Yazarlar
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Yayıncı
Alanya Alaaddin Keykubat Üniversitesi, Lisansüstü Eğitim Enstitüsü
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Bu çalışma, Türkiye'nin Alanya ilçesinde yetiştirilen tropikal meyvelerin tedarik zincirini oluşturan üretim ve pazarlama yapısını incelemeyi amaçlamaktadır. Araştırma, tropikal meyve üretimi, kullanılan tarım yöntemleri, ürün çeşitliliği, yetiştiricilik koşulları ve pazarlama ağları üzerinde yoğunlaşmaktadır. Ayrıca, Alanya'da tropikal meyve üretiminin geliştirilmesi ve bu alandaki fırsatların değerlendirilmesi, iç pazarın genişletilmesi ve dış pazar imkanlarının tespitine yönelik öneriler sunulmuş ve bölgesel kalkınmaya katkı sağlamak hedeflenmektedir. Tropikal meyve üretimi ve pazarlamasına yönelik sınırlı sayıda çalışma bulunmaktadır. Bu çalışma, sektördeki eksiklikleri gidermeyi ve tropikal meyve üretimi ve pazarlamasına katkı sağlamayı amaçlamaktadır. Nitel araştırma yöntemleriyle yürütülen bu çalışmada, Alanya'daki tropikal meyve üreticileri ve pazarlamacılarıyla yarı yapılandırılmış görüşmeler yapılmış ve veriler MAXQDA 2020 yazılımı ile analiz edilmiştir. Ayrıca, araştırma bulguları ışığında tropikal meyve üretimi ve pazarlamasına yönelik bir SWOT analizi gerçekleştirilmiştir. Çalışmanın evrenini, Antalya ilinin Alanya ilçesindeki tropikal meyve üreticileri ve pazarlamacıları oluşturmuştur. Katılımcılar, amaçlı örneklem yöntemiyle seçilmiş olup üreticileri temsilen 8 kişi, pazarlamacıları temsilen ise 12 kişi belirlenmiştir. Çalışma, bölge iklimi ve toprak koşullarının üretim açısından elverişli olduğu tropikal meyvelerin, yüksek besin değeriyle yurt içi ve yurt dışı taleplerinin arttığını ve yüksek katma değerli ürün olmaları nedeniyle yatırımların yükseldiğini göstermektedir. Ayrıca, bu yatırımların uluslararası standartlara uygun planlanmasının sürdürülebilirlik açısından önemli olduğu vurgulanmaktadır. Çalışma, Türkiye'de tropikal meyve üretimine yapılan yatırımların belirlenemediğini ve ürün takip sistemlerinin etkin bir şekilde uygulanmasının gerektiğini ortaya koymuştur. Teşvik ve desteklerin tropikal meyve yatırımında yeterli olmadığı tespit edilmiştir. Tropikal meyve üretim potansiyelinin kullanılmadığı, yatırımların yeni yatırımlarla desteklenmesi gerektiği vurgulanmıştır. Ayrıca hedef pazar standartlarına uygun ambalajlama ve lojistik sistemleri oluşturulmalıdır. Birlik ve kooperatif kurulması, ürün tanıtım hizmetlerinin artırılması, üreticilerin bilgilendirilmesi ve pazarda üreticilerin güçlendirilmesi gerektiğini vurgulamaktadır. Ayrıca, sektörün kümelenme yoluyla sivil toplum kuruluşları, kamu kuruluşları, üreticiler ve pazarlamacılarla iş birliği yapmasının önemine dikkat çekilmiştir.
This study aims to examine the production and marketing structure that constitutes the supply chain of tropical fruits grown in Alanya district of Turkey. The research focuses on tropical fruit production, farming methods used, product diversity, growing conditions and marketing networks. In addition, suggestions were made for the development of tropical fruit production in Alanya and the evaluation of opportunities in this field, the expansion of the domestic market and the determination of foreign market opportunities, and it is aimed to contribute to regional development. There are a limited number of studies on tropical fruit production and marketing. This study aims to eliminate the deficiencies in the sector and to contribute to the production and marketing of tropical fruits. In this study, which was carried out with qualitative research methods, semi-structured interviews were conducted with tropical fruit producers and marketers in Alanya and the data were analyzed with MAXQDA 2020 software. In addition, in the light of the research findings, a SWOT analysis was carried out for tropical fruit production and marketing. The population of the study consisted of tropical fruit producers and marketers in Alanya district of Antalya province. Participants were selected by purposive sampling method, and 8 people were determined to represent the producers and 12 people to represent the marketers. The study shows that tropical fruits, where the climate and soil conditions of the region are suitable for production, increase domestic and international demands with their high nutritional value and increase investments due to their high value-added products. In addition, it is emphasized that the planning of these investments in accordance with international standards is important in terms of sustainability. The study revealed that investments in tropical fruit production in Turkey could not be determined and that product tracking systems should be implemented effectively. It has been determined that incentives and supports are not sufficient for tropical fruit investment. It was emphasized that the tropical fruit production potential was not used and that investments should be supported by new investments. In addition, packaging and logistics systems should be created in accordance with target market standards. It emphasizes the need to establish unions and cooperatives, to increase product promotion services, to inform producers and to strengthen producers in the market. In addition, the importance of the sector's cooperation with non-governmental organizations, public institutions, manufacturers and marketers through clustering was emphasized.
This study aims to examine the production and marketing structure that constitutes the supply chain of tropical fruits grown in Alanya district of Turkey. The research focuses on tropical fruit production, farming methods used, product diversity, growing conditions and marketing networks. In addition, suggestions were made for the development of tropical fruit production in Alanya and the evaluation of opportunities in this field, the expansion of the domestic market and the determination of foreign market opportunities, and it is aimed to contribute to regional development. There are a limited number of studies on tropical fruit production and marketing. This study aims to eliminate the deficiencies in the sector and to contribute to the production and marketing of tropical fruits. In this study, which was carried out with qualitative research methods, semi-structured interviews were conducted with tropical fruit producers and marketers in Alanya and the data were analyzed with MAXQDA 2020 software. In addition, in the light of the research findings, a SWOT analysis was carried out for tropical fruit production and marketing. The population of the study consisted of tropical fruit producers and marketers in Alanya district of Antalya province. Participants were selected by purposive sampling method, and 8 people were determined to represent the producers and 12 people to represent the marketers. The study shows that tropical fruits, where the climate and soil conditions of the region are suitable for production, increase domestic and international demands with their high nutritional value and increase investments due to their high value-added products. In addition, it is emphasized that the planning of these investments in accordance with international standards is important in terms of sustainability. The study revealed that investments in tropical fruit production in Turkey could not be determined and that product tracking systems should be implemented effectively. It has been determined that incentives and supports are not sufficient for tropical fruit investment. It was emphasized that the tropical fruit production potential was not used and that investments should be supported by new investments. In addition, packaging and logistics systems should be created in accordance with target market standards. It emphasizes the need to establish unions and cooperatives, to increase product promotion services, to inform producers and to strengthen producers in the market. In addition, the importance of the sector's cooperation with non-governmental organizations, public institutions, manufacturers and marketers through clustering was emphasized.
Açıklama
Anahtar Kelimeler
: Tropikal meyve üretimi, bölgesel kalkınma, uluslararası ticaret, : Tropical fruit production, regional development, international trade
