THE MEDIATING ROLE OF DESTINATION SATISFACTION IN THE EFFECTS OF SHOPPING ATTRIBUTES ON DESTINATION LOYALTY: THE CASE OF ALANYA

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dc.contributor.authorAlkan, Yasemin Asile
dc.contributor.authorKocaman, Serpil
dc.date.accessioned2026-01-24T12:01:15Z
dc.date.available2026-01-24T12:01:15Z
dc.date.issued2023
dc.departmentAlanya Alaaddin Keykubat Üniversitesi
dc.description.abstractThe main purpose of this study is to reveal the effect of shopping attributes on destination satisfaction and destination loyalty and whether destination satisfaction has a mediating variable role in the relation between shopping attributes and destination loyalty. The study used quantitative research method and data were collected through questionnaires filled by domestic and foreign tourists who visited Alanya. A total of 479 questionnaires were obtained through convenient sampling method. Obtained data were quantitatively analyzed using SPSS 24 and AMOS 21 statistics software. According to the results of the analysis, significant results were obtained for the effects of shopping attributes of Alanya on the loyalty felt for Alanya as a destination. These results showed that shopping attributes had a positive effect on destination loyalty and destination satisfaction. In other words, increase in the satisfaction related to shopping attributes results with a positive and significant increase in the destination loyalty. In addition, destination satisfaction was observed to have a partial mediating variable role in the relation between shopping attributes and destination loyalty.
dc.identifier.doi10.33083/joghat.2023.247
dc.identifier.endpage73
dc.identifier.issn2619-9548
dc.identifier.issue1
dc.identifier.startpage59
dc.identifier.trdizinid1174305
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/1174305
dc.identifier.urihttps://doi.org/10.33083/joghat.2023.247
dc.identifier.urihttps://hdl.handle.net/20.500.12868/4124
dc.identifier.volume6
dc.indekslendigikaynakTR-Dizin
dc.language.isoen
dc.relation.ispartofJournal of gastronomy, hospitality and travel (Online)
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_TR-Dizin_20260121
dc.subjectOtelcilik
dc.subjectKonaklama
dc.subjectSpor ve Turizm
dc.titleTHE MEDIATING ROLE OF DESTINATION SATISFACTION IN THE EFFECTS OF SHOPPING ATTRIBUTES ON DESTINATION LOYALTY: THE CASE OF ALANYA
dc.typeArticle

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