THE MEDIATING ROLE OF DESTINATION SATISFACTION IN THE EFFECTS OF SHOPPING ATTRIBUTES ON DESTINATION LOYALTY: THE CASE OF ALANYA
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Tarih
2023
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
The main purpose of this study is to reveal the effect of shopping attributes on destination satisfaction and destination loyalty and whether destination satisfaction has a mediating variable role in the relation between shopping attributes and destination loyalty. The study used quantitative research method and data were collected through questionnaires filled by domestic and foreign tourists who visited Alanya. A total of 479 questionnaires were obtained through convenient sampling method. Obtained data were quantitatively analyzed using SPSS 24 and AMOS 21 statistics software. According to the results of the analysis, significant results were obtained for the effects of shopping attributes of Alanya on the loyalty felt for Alanya as a destination. These results showed that shopping attributes had a positive effect on destination loyalty and destination satisfaction. In other words, increase in the satisfaction related to shopping attributes results with a positive and significant increase in the destination loyalty. In addition, destination satisfaction was observed to have a partial mediating variable role in the relation between shopping attributes and destination loyalty.
Açıklama
Anahtar Kelimeler
Otelcilik, Konaklama, Spor ve Turizm
Kaynak
Journal of gastronomy, hospitality and travel (Online)
WoS Q Değeri
Scopus Q Değeri
Cilt
6
Sayı
1
