An analysis of customers' acceptance of internet banking: An integration of e-trust and service quality to the tam - The case of Turkey
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Tarih
2018
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
IGI Global
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
The aim of this chapter is to provide insights into the causal factor of people's internet banking acceptance. It endeavors to address a research need for extending the technology acceptance model (TAM) by adding contextual variables and its implication on e-customer satisfaction and e-customer loyalty. As trust and service quality has never failed to be a significant predictor in e-commerce research, this study proposes to integrate trust and service quality into the TAM to get a better understanding of e-banking adoption. A research model reflecting the effect of e-trust and internet banking service quality dimensions on TAM constructs is proposed. © 2018 by IGI Global. All rights reserved.
Açıklama
Anahtar Kelimeler
Kaynak
E-Manufacturing and E-Service Strategies in Contemporary Organizations
WoS Q Değeri
Scopus Q Değeri
N/A
