Analysis of Online User Reviews for Popular Tourist At-tractions: Almaty Case

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dc.contributor.authorUysala, Alper Kürşat
dc.contributor.authorBaşaran, Murat Alper
dc.contributor.authorKantarci, Kemal
dc.date.accessioned2026-01-24T12:20:50Z
dc.date.available2026-01-24T12:20:50Z
dc.date.issued2024
dc.departmentAlanya Alaaddin Keykubat Üniversitesi
dc.description.abstractAttractions in the tourism industry are one of the components that motivate tourists to visit destinations, such as entertainment, natural, cultural, and historical richness. For such reasons, people decide to visit unique destinations and spend time there. Almaty, the largest city of Kazakhstan, is one of the significant attraction centers of the Central Asia region, offering tourists unique and pleasant features with several tourist attractions. This study aims to analyze online user reviews of tourist attractions in Almaty, Kazakh-stan, using machine learning and text mining methods. The primary focus is on identifying the main the-matic clusters of reviews and their sentiment and comparing these themes with the types of attractions: historical, natural, and man-made. A total of 7,515 reviews were collected from the TripAdvisor website. The data was processed using sentiment analysis, topic modeling, and hierarchical clustering methods. The analysis revealed that 38% of the reviews were related to natural attractions, 34% to man-made, and 28% to historical ones. The most positive reviews were associated with natural attractions, while historical and man-made attractions received 79.38% and 81.40% positive reviews, respectively. In addition, the items that make up these attractions are identified, and their sentiment levels are pointed out. In addition to this situation, visitors have the most positive expressions for natural attractions, especially landscapes and lakes. The findings emphasize the importance of considering review themes to improve the quality of tourist services and to enhance the positive image of Almaty as a tourist destination. © 2024, Institute of Economics Committee of Science MSHE RK. All rights reserved.
dc.identifier.doi10.51176/1997-9967-2024-3-60-72
dc.identifier.endpage72
dc.identifier.issn1997-9967
dc.identifier.issue3
dc.identifier.scopus2-s2.0-105018590381
dc.identifier.scopusqualityN/A
dc.identifier.startpage60
dc.identifier.urihttps://doi.org/10.51176/1997-9967-2024-3-60-72
dc.identifier.urihttps://hdl.handle.net/20.500.12868/4617
dc.identifier.volume19
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherInstitute of Economics Committee of Science MSHE RK
dc.relation.ispartofEconomy: strategy and practice
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_Scopus_20260121
dc.subjectAlmaty
dc.subjectAttraction
dc.subjectDestination Image
dc.subjectEconomic Impact
dc.subjectKazakhstan
dc.subjectMarketing
dc.subjectStrategic Tourism Management
dc.subjectText Mining
dc.subjectTourism
dc.subjectTravel Services
dc.titleAnalysis of Online User Reviews for Popular Tourist At-tractions: Almaty Case
dc.typeArticle

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