Determining destination competitiveness in medical tourism: A study based on AHP-QFD framework

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dc.contributor.authorYılmaz, Vildan
dc.contributor.authorGüneren, Ebru
dc.date.accessioned2026-01-24T12:01:16Z
dc.date.available2026-01-24T12:01:16Z
dc.date.issued2023
dc.departmentAlanya Alaaddin Keykubat Üniversitesi
dc.description.abstractThis study investigates the competitiveness of Alanya, a medical tourism destination in Türkiye, and determines appropriate strategies using the analytical hierarchy process and quality function deployment. Data were collected from medical tourism experts to gain managerial insights into the factors affecting the competitiveness of medical tourism. The findings show that medical tourists primarily focus on medical factors such as competence of doctor and quality of treatment. The main strategies to strengthen competitiveness are to create a healthcare-free zone, to increase the number of accredited health care providers, and to encourage the involvement of doctors in academic research and ongoing training. For researchers interested in assessing competitiveness in medical tourism destinations, the study presents general determinants that should be considered in each destination. In addition, the findings show that each medical tourism destination should focus on its own determinants of medical tourism competitiveness when developing its marketing strategies. Finally, it shows that the analytical hierarchy process and quality function deployment approaches can be successfully applied in achieving destination competitiveness and strategic planning, with content validity and importance performance analysis.
dc.identifier.doi10.31822/jomat.2023-8-2-141
dc.identifier.endpage157
dc.identifier.issn2645-9078
dc.identifier.issue2
dc.identifier.startpage141
dc.identifier.trdizinid1192106
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/1192106
dc.identifier.urihttps://doi.org/10.31822/jomat.2023-8-2-141
dc.identifier.urihttps://hdl.handle.net/20.500.12868/4133
dc.identifier.volume8
dc.indekslendigikaynakTR-Dizin
dc.language.isoen
dc.relation.ispartofJournal of multidisciplinary academic tourism
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_TR-Dizin_20260121
dc.subjectAlanya
dc.subjectDestination competitiveness
dc.subjectMedical tourism (MT)
dc.subjectAnalytic hierarchy process (AHP)
dc.subjectQuality function deployment (QFD)
dc.subjectHouse of quality (HOQ)
dc.titleDetermining destination competitiveness in medical tourism: A study based on AHP-QFD framework
dc.typeArticle

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