Firm-specific moderators in recovery from brand scandals: Insight into consumer markets and capital markets

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dc.contributor.authorÇal, Betül
dc.date.accessioned2026-01-24T12:20:56Z
dc.date.available2026-01-24T12:20:56Z
dc.date.issued2020
dc.departmentAlanya Alaaddin Keykubat Üniversitesi
dc.description.abstractThe aim of this chapter is to investigate the firm-related factors that moderate the effect size of corporate scandals that brands are faced with at times. The issue is analyzed from consumer market and capital market perspectives. An extensive literature review is presented to reveal the existing viewpoints and applications in this aspect. Among the firm-specific factors discussed are brand equity, firm size and industry, corporate reputation, social responsibility, CEO traits, source, and timing of disclosure. It is concluded that although brand scandals are hard to control, depending on various conditions related to both the firm and industry, their effect size can at least be managed with a proactive approach, which is handled at the strategic level. © 2020 by IGI Global. All rights reserved.
dc.identifier.doi10.4018/978-1-7998-4543-0.ch007
dc.identifier.endpage140
dc.identifier.isbn1799845435
dc.identifier.isbn9781799845430
dc.identifier.isbn9781799845447
dc.identifier.scopus2-s2.0-85137311186
dc.identifier.scopusqualityN/A
dc.identifier.startpage122
dc.identifier.urihttps://doi.org/10.4018/978-1-7998-4543-0.ch007
dc.identifier.urihttps://hdl.handle.net/20.500.12868/4716
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherIGI Global
dc.relation.publicationcategoryKitap Bölümü - Uluslararası
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_Scopus_20260121
dc.titleFirm-specific moderators in recovery from brand scandals: Insight into consumer markets and capital markets
dc.typeBook Chapter

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