Investigating the metaverse awareness of tourism academics

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dc.contributor.authorGoktas, Pınar
dc.contributor.authorÇetinsöz, Burçin Cevdet
dc.contributor.authorHazarhun, Eda
dc.date.accessioned2026-01-24T12:01:16Z
dc.date.available2026-01-24T12:01:16Z
dc.date.issued2025
dc.departmentAlanya Alaaddin Keykubat Üniversitesi
dc.description.abstractMetaverse has become a concept that has gained importance in the field of education and its use has become widespread. This technology is expected to guide rapid developments in the tourism education process of universities. In the light of all these expectations, it is important to reveal the awareness of tourism academics regarding the concept of metaverse and carry out academic studies on this concept to deliver qualified tourism education. The aim of this study is to determine the metaverse awareness of tourism academics working in public and private universities affiliated with the Council of Higher Education (YÖK). The data of the study were collected by using the 5-point Likert type Metaverse Scale developed by Süleymanoğulları et al. (2022) with one of the quantitative research methods, namely the survey application technique. The sample of the research consists of academics (n=402) registered in the YÖK academic system. Descriptive statistics and explanatory factor analysis of the scale were carried out to determine the demographic variables of tourism academics. Subsequently a t-test and one-way analysis of variance were conducted in line with the hypotheses formed in line with the purpose of the study. The results of the study revealed that there was a difference between the technology and social environment dimension and gender at a significance level of (p>.05). No significant difference was found between the other dimensions of metaverse awareness, namely lifestyle and digitalization, and gender at the (p<.05) significance level. No significant difference was found at the (p<.05) significance level in the results of the analysis of differences in the dimensions of metaverse awareness according to marital status, age groups and faculty departments. No significant difference was found between income groups and social environment dimension, technology and digitalization (p<.05). However, a significant difference was found between income groups and lifestyle dimension. Considering that research into metaverse and metaverse awareness in tourism education is limited, this study is expected to contribute to the literature.
dc.identifier.doi10.31822/jomat.2025-10-2-199
dc.identifier.endpage211
dc.identifier.issn2645-9078
dc.identifier.issue2
dc.identifier.startpage199
dc.identifier.trdizinid1331358
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/1331358
dc.identifier.urihttps://doi.org/10.31822/jomat.2025-10-2-199
dc.identifier.urihttps://hdl.handle.net/20.500.12868/4135
dc.identifier.volume10
dc.indekslendigikaynakTR-Dizin
dc.language.isoen
dc.relation.ispartofJournal of multidisciplinary academic tourism
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_TR-Dizin_20260121
dc.subjectMetaverse
dc.subjectTourism education
dc.subjectTourism.
dc.subjectTourism academics
dc.titleInvestigating the metaverse awareness of tourism academics
dc.typeArticle

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