Kurumsal İtibar: Endonezya'da Bir Havayolu Kurumu Üzerine Araştırma
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Tarih
2024
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Alanya Alaaddin Keykubat Üniversitesi
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Kurumsal itibar özellikle havacılık sektöründe yolcu güvenliğinin ölçütlerinden biri olması nedeniyle kritik öneme sahiptir ve paydaş tercihlerinin de nedenidir. Bu çalışmada da kurumsal itibar kavramı havacılık sektöründe ele alınmış, Endonezya’daki bir havayolu kurumunun iç ve dış paydaşlarının değerlendirmeleri ile kurumsal itibar incelenmiştir. Nicel bir alan araştırması tasarlanarak 300 iç paydaş, 320 dış paydaş uygunluk örneklemi ile araştırmaya dâhil edilmiş ve elde edilen veriler SPSS programı ile analiz edilmiştir. Çalışmanın sonucunda; iç ve dış paydaşların havayolu kurumunun kurumsal itibarı için kolektif bir itibar algısına sahip olduğu ve her iki paydaş grubunun da kurumsal itibarı olumlu algıladığı görülmektedir.
Corporate reputation is critical importance because of being the basic criteria for passenger safety in the aviation sector and, also the reason for stakeholders' preferences. Therefore, in this study, the concept of corporate reputation was discussed in the aviation sector, and corporate reputation was examined with the evaluations of stakeholders of an airline company in Indonesia. A quantitative field study was designed, 300 internal stakeholders and 320 external stakeholders were included in the research with a convenience sample, and the obtained data was analyzed with the SPSS program. As a result of the study, it is seen that both stakeholders have a collective perception of reputation for the airline company's corporate reputation, and also they perceive corporate reputation positively.
Corporate reputation is critical importance because of being the basic criteria for passenger safety in the aviation sector and, also the reason for stakeholders' preferences. Therefore, in this study, the concept of corporate reputation was discussed in the aviation sector, and corporate reputation was examined with the evaluations of stakeholders of an airline company in Indonesia. A quantitative field study was designed, 300 internal stakeholders and 320 external stakeholders were included in the research with a convenience sample, and the obtained data was analyzed with the SPSS program. As a result of the study, it is seen that both stakeholders have a collective perception of reputation for the airline company's corporate reputation, and also they perceive corporate reputation positively.
Açıklama
Anahtar Kelimeler
Public Relations, Halkla İlişkiler
Kaynak
Alanya Academic Review
Alanya Akademik Bakış
Alanya Akademik Bakış
WoS Q Değeri
Scopus Q Değeri
Cilt
8
Sayı
3
