History of Islamic Marketing Literature and Research: A Bibliometric Analysis

Basit Öğe Kaydı
dc.contributor.authorBayirli, Mehmet
dc.contributor.authorAhmad Alserhan, Baker Ahmad Abdullah
dc.contributor.authorRamadani, Veland
dc.date.accessioned2026-01-24T12:20:50Z
dc.date.available2026-01-24T12:20:50Z
dc.date.issued2023
dc.departmentAlanya Alaaddin Keykubat Üniversitesi
dc.description12th Global Islamic Marketing Conference, GIMAC 2021 -- 2021-12-12 through 2021-12-16 -- Istanbul -- 289279
dc.description.abstractThere is an obvious and increasing interest in Muslims as a market and the successful methods of marketing to them. This is testified to by the wide range of activities surrounding the topic, including the publications of dedicated journals and books, journal articles, conferences, and college and training courses. In just the last 12 years, since 2008, there have been several books and several well-attended academic and practitioner conferences across the world. Universities are also beginning to answer this demand from both students and industry with the provision of courses (e.g. Monash University, Malaysia; American University in Sharjah; The University of Jordan; and several other universities in the Arab and Islamic Worlds) to teach both the skills and techniques necessary to reach this market successfully. Given that the market is both diverse and geographically disparate, but of interest to both Muslim and non-Muslim marketers and businesses, a comprehensive introduction to the culture that binds Muslims worldwide is essential in order to effectively communicate with the intended audience/consumers of the products and services being targeted. In this study, bibliometric analysis is employed and the Web of Science database is searched for “Islamic marketing” term between 2010 and 2022. It is important to note that sources outside of WOS were not used in the analysis, and this represents a cavity that should be addressed in future research. © 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.
dc.identifier.doi10.1007/978-3-031-18663-9_1
dc.identifier.endpage13
dc.identifier.isbn9783031900532
dc.identifier.isbn9789819665259
dc.identifier.isbn9783319338637
dc.identifier.isbn9783031766572
dc.identifier.isbn9783030552763
dc.identifier.isbn9783030305482
dc.identifier.isbn9783031065804
dc.identifier.isbn9783031261206
dc.identifier.isbn9783030506759
dc.identifier.isbn9789811678172
dc.identifier.issn2198-7246
dc.identifier.scopus2-s2.0-85148022452
dc.identifier.scopusqualityQ4
dc.identifier.startpage1
dc.identifier.urihttps://doi.org/10.1007/978-3-031-18663-9_1
dc.identifier.urihttps://hdl.handle.net/20.500.12868/4628
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherSpringer Nature
dc.relation.ispartofSpringer Proceedings in Business and Economics
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_Scopus_20260121
dc.subjectBibliometric analysis
dc.subjectIslamic marketing
dc.subjectNetwork analysis
dc.titleHistory of Islamic Marketing Literature and Research: A Bibliometric Analysis
dc.typeConference Object

Dosyalar

Koleksiyon

Scopus İndeksli Yayınlar Koleksiyonu