Improving consumer-based destination green brand equity: The role of green practices and artificial intelligence
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Tarih
2024
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Emerald Group Publishing Ltd.
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
Due to the rapid increase in global warming and environmental disasters, destination management and tourists' environmental awareness have increased. This increase in environmental awareness has led destinations to prioritize green practices that reduce environmental pollution. Moreover, in recent years, with the rapid development of technology, artificial intelligence technology has also been used in applications that reduce environmental pollution in destinations. This is because environmentally friendly products and services offered by destinations have started to have an impact on tourists' travel choices. Additionally, tourists' awareness and loyalty towards environmentally friendly destinations have started to increase, resulting in the formation of brand value for destinations. Therefore, green practices and AI technologies play a role in the formation of consumer-based destination green brand value. © 2024 Alhamzah Alnoor, Gül Erkol Bayram, Chew XinYing and Syed Haider Ali Shah. All rights reserved.
Açıklama
Anahtar Kelimeler
Artificial intelligence, Consumer-based destination green brand value, Green brand equity, Green destinations, Green practices
Kaynak
WoS Q Değeri
Scopus Q Değeri
N/A
