Analysis of Instagram Content of the United Nations World Tourism Organization (UN Tourism)

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dc.contributor.authorHazarhun, Eda
dc.contributor.authorBülbül, Serdar
dc.contributor.authorTuna, Pelin
dc.contributor.authorÇetinsöz, Burçin Cevdet
dc.date.accessioned2026-01-24T12:01:09Z
dc.date.available2026-01-24T12:01:09Z
dc.date.issued2024
dc.departmentAlanya Alaaddin Keykubat Üniversitesi
dc.description.abstractThe aim of this study is to discover what kind of posts are shared on the official Instagram page of the World Tourism Organization and the general information (number of followers, followed, number of posts, etc.) of the account. For this purpose, 213 photos and texts shared on the official Instagram account of the World Tourism Organization between 1 January 2023 and 1 January 2024 (one year) were subjected to content analysis. As a result of the content analysis; 12 main themes were identified: \"celebrations\", \"country promotions\", \"tourism statistics\", \"tourism reports\", \"guidelines\", \"declaration\", \"tourism programs and strategies\", \"important days\", \"announcements\", \"news\", \"tourism types\" and \"tourism ambassadors\". According to these themes, it has been determined that the World Tourism Organization used particular importance to strategies for ensuring both environmental and cultural sustainability in tourism, innovation and digitalization practices in tourism, global climate change and the development of tourism education. In addition, the World Tourism Organization focuses on the development of alternative tourism types such as \"sustainable tourism\", \"gastronomy tourism\", \"responsible tourism\", \"rural tourism\", \"mountain tourism\", \"greener tourism\", \"event tourism\", \"marine tourism\", \"indigenous tourism\", \"sport tourism\" and \"accessible tourism\", which enable tourism to spread to twelve months in destinations, reduce environmental destruction, protect local cultural values and transfer them to future generations and provide tourists with different experiences. This study contributes to the enrichment of the relevant literature by revealing the tourism strategies and policies that the World Tourism Organization has recently focused on and the alternative tourism types that have become a trend.
dc.identifier.doi10.21547/jss.1505130
dc.identifier.endpage1717
dc.identifier.issn1303-0094
dc.identifier.issn2149-5459
dc.identifier.issue4
dc.identifier.startpage1697
dc.identifier.trdizinid1274166
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/1274166
dc.identifier.urihttps://doi.org/10.21547/jss.1505130
dc.identifier.urihttps://hdl.handle.net/20.500.12868/4024
dc.identifier.volume23
dc.indekslendigikaynakTR-Dizin
dc.language.isoen
dc.relation.ispartofGaziantep Üniversitesi Sosyal Bilimler Dergisi
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_TR-Dizin_20260121
dc.titleAnalysis of Instagram Content of the United Nations World Tourism Organization (UN Tourism)
dc.typeArticle

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