ANALYSIS OF THE CITIZENS OF AZERBAIJAN CONCERNING TURKISH TEXTILE AND APPAREL GOODS FROM THE PERSPECTIVE OF CUSTOMER SATISFACTION
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Tarih
2020
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Textile and apparel sector is an important sector for Turkey. In this sense, the perceptions andsatisfaction of the target customers in terms of sales of textile and apparel products in bothEuropean and regional countries are of interest to investors. The main purpose of this study is tomeasure the impact of marketing decisions carried out by companies operating in the Turkishtextile and apparel sectors on customer satisfaction. In this respect, the survey applied to thecitizens of Azerbaijan tried to determine the effect of marketing mix on customer satisfaction intextile and garment sectors. In addition, the effects of age, marital status and personal income onsatisfaction of Azerbaijani citizens in terms of Turkish textile and apparel products and brandswere examined. Standardized regression coefficients have a statistically significant effect of Placedimension on customer satisfaction and affect customer satisfaction positively. It was observedthat promotion dimension did not have a statistically significant effect on customer satisfaction.As a result of the analysis, it was seen that product dimension had a statistically significant effecton customer satisfaction and had a positive effect on customer satisfaction. As a result, it hasbeen concluded that the satisfaction of consumers of Turkish textile products in Azerbaijan isaffected by Place and product related variables, but it is not affected by promotion.
Açıklama
Anahtar Kelimeler
Malzeme Bilimleri, Tekstil,Bilgi, Belge Yönetimi,İşletme,İktisat
Kaynak
Uluslararası Avrasya Sosyal Bilimler Dergisi
WoS Q Değeri
Scopus Q Değeri
Cilt
11
Sayı
39
