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    Corporate Reputation in Public Relations Research: A Bibliometric Analysis of Trends and Themes (1970-2024)
    (Sage Publications Inc, 2025) Karakaya, Cigdem; Sumer, Fulya Erendag; Demir, Zuhal Gok; Aydogan, Hediye; Demir, Mehmet Ozer; Karaduman, Murad; Karaduman, Sibel
    Corporate reputation is of growing interest in communication studies as an intangible and inimitable asset. The multiple-stakeholder view of reputation is believed to intersect with the responsibility of the field of public relations. This study explores the intellectual landscape of corporate reputation research within public relations by identifying current trends such as the influence of social media and crisis communication on stakeholder relationships. These trends are crucial for understanding how public relations strategies adapt to evolving communication platforms and global crises, directly affecting corporate reputation by shaping public perception and trust. The study systematically examines 10,873 academic publications retrieved from the WoS database using bibliometric analysis. The analysis employs BiblioShiny and VOSViewer due to their advanced capabilities in visualising performance metrics and mapping scientific networks. The findings suggested that social media, crisis communication, and COVID-19 hold significance and are fundamental to the field of public relations in terms of corporate reputation. Keyword co-occurrence network analysis suggested that public relations, corporate reputation, and crisis communication are three clusters that reflect the crucial role of public relations in both cultivating and sustaining corporate reputation, as well as its significance in managing crisis communication effectively. These findings emphasise the necessity for organisations to adopt proactive crisis communication strategies and integrate social media into reputation management. Integrating these topics into public relations curricula can better prepare future professionals to manage corporate reputation in a complex media landscape.
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    Öğe
    Global warming communicative actions of publics in Türkiye: Utilizing fuzzy rule based system
    (Cell Press, 2024) Demir, Mehmet Ozer; Demir, Zuhal Gok; Karakaya, Cigdem; Sumer, Fulya Erendag
    The effectiveness of government policies and environmental initiatives to mitigate global warming relies heavily on public support, which is closely tied to public perception and awareness. Despite the scientific evidence communicated, the public remains reluctant to take preventive measures against global warming. The aim of the paper is to investigate the communicative actions of publics proposed as in the situational theory of problem solving to understand publics' communicative actions towards global warming. The paper utilizes a fuzzy rule-based system approach to analyze the communicative actions of publics to reveal non-linear relationships; whereas previous studies mostly used linear statistical analysis. The paper provides a deeper understanding into the interplay between problem recognition, constraint recognition, and involvement in shaping information behavior. The results show that the communicative actions of the publics are at a low-to-moderate level. The paper's interesting finding is the nonlinear effects of constraint recognition on communicative action about global warming. Contrary to the current literature, it was found out that the dominant factor that may convince public to start taking action towards global warming seems to be recognizing being constrained at a moderate level. Based on the results, it is suggested for policy makers and communication strategists to mitigate the negative outcomes of global warming by integrating environmental issues into education at all levels and collaborating with non-governmental organizations for national awareness campaigns which focus on increasing public problem recognition and involvement.
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    Öğe
    Kurumsal İtibar: Endonezya'da Bir Havayolu Kurumu Üzerine Araştırma
    (Alanya Alaaddin Keykubat Üniversitesi, 2024) Indrıanı, Silvianty Julia; Sumer, Fulya Erendag
    Kurumsal itibar özellikle havacılık sektöründe yolcu güvenliğinin ölçütlerinden biri olması nedeniyle kritik öneme sahiptir ve paydaş tercihlerinin de nedenidir. Bu çalışmada da kurumsal itibar kavramı havacılık sektöründe ele alınmış, Endonezya’daki bir havayolu kurumunun iç ve dış paydaşlarının değerlendirmeleri ile kurumsal itibar incelenmiştir. Nicel bir alan araştırması tasarlanarak 300 iç paydaş, 320 dış paydaş uygunluk örneklemi ile araştırmaya dâhil edilmiş ve elde edilen veriler SPSS programı ile analiz edilmiştir. Çalışmanın sonucunda; iç ve dış paydaşların havayolu kurumunun kurumsal itibarı için kolektif bir itibar algısına sahip olduğu ve her iki paydaş grubunun da kurumsal itibarı olumlu algıladığı görülmektedir.