Sağlık Turizm Pazarlamasında Yapay Zekâ ve Teletıp Uygulamaları
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Tarih
2023
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
HTA Department of Turkish MoH
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Sanayi devrimi ile hızlanan teknolojik gelişmeler sağlık turizmi pazarlanmasında etkin olarak kullanılmaya başlanmış, sağlık turizminde uygulanabilirliği ülkeler arası hatta kıtalar arası rekabeti arttırmıştır. Yapay zeka ve tele tıptayaşanan teknolojik ilerlemeler sağlık turizmi kapsamında yapılan seyahatleri zamansal ve ekonomik olarak maliyeti düşürürken sağlık turizminde her geçen gün verimliliği ve sağlık hizmetlerinden faydalanan hasta sayısını arttırmaktadır. Yapay zeka ve tele tıp; teşhis, tanı ve tedavi hizmetlerini hızlandırmakta, Covid 19 gibi küresel çaptaki pandemiden kaynaklı sağlık hizmeti sunucularına kesintisiz ulaşmada alternatif olması nedeniyle kullanımı da artmaktadır. Bu çalışma da nitel analiz uygulanmakta ve yapay zeka ile tele tıp uygulamalarını sağlık turizmi pazarlaması açışından değerlendirmek amaçlanmaktadır.
Technological developments accelerated with the Industrial Revolution have started to be used effectively in health tourism marketing, and its applicability in health tourism has increased competition between countries and even continents. Technological advances in artificial intelligence and telemedicine have reduced the time and economic costs of travel within the scope of health tourism while increasing the efficiency of health tourism and the number of patients benefiting from health services every day. Artificial intelligence and telemedicine accelerate diagnosis, detection and treatment services, and their use is increasing as an alternative to uninterrupted access to healthcare providers in problems caused by global pandemics such as Covid 19. This study employs qualitative analysis and aims to evaluate artificial intelligence and telemedicine applications in terms of health tourism marketing.
Technological developments accelerated with the Industrial Revolution have started to be used effectively in health tourism marketing, and its applicability in health tourism has increased competition between countries and even continents. Technological advances in artificial intelligence and telemedicine have reduced the time and economic costs of travel within the scope of health tourism while increasing the efficiency of health tourism and the number of patients benefiting from health services every day. Artificial intelligence and telemedicine accelerate diagnosis, detection and treatment services, and their use is increasing as an alternative to uninterrupted access to healthcare providers in problems caused by global pandemics such as Covid 19. This study employs qualitative analysis and aims to evaluate artificial intelligence and telemedicine applications in terms of health tourism marketing.
Açıklama
Anahtar Kelimeler
Health Informatics and Information Systems, Sağlık Bilişimi ve Bilişim Sistemleri
Kaynak
Eurasian Journal of Health Technology Assessment
Eurasian Journal of Health Technology Assessment
Eurasian Journal of Health Technology Assessment
Eurasian Journal of Health Technology Assessment
Eurasian Journal of Health Technology Assessment
WoS Q Değeri
Scopus Q Değeri
Cilt
7
Sayı
2
