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    Öğe
    An evaluation on public relations profession through online job advertisements
    (2018) Şatır, Çiğdem Karakaya; Sümer, Fulya Erendağ; Demir, Zuhal Gök
    Nowadays the need of building and maintaining strong ties and relations with the stakeholders has brought more responsibility on public relations practitioners and thus it has increased the need of professionalism of public relations profession. The professionalism of the field is related with the roles of the public relations practitioners taken responsibilities within the organisation. The roles for public relations function are the behaviour patterns of the practitioners and although the individuals differ from one another, the roles provide a model for the process of organisation or the function. The expectations of organisations from public relations function arise through the public relations roles and at the same time it reflects how the organisation adopts its communication approach. While public relations practitioners represent each roles in the organisation, how often they conduct these roles determines the dominant role. Thus it is important to figure out how public relations practitioners carry out their roles and which roles have prioritisation in order to find out the perspective of the organisation for public relations and how public relations profession is described in the organisation. Accordingly, in this paper it is aimed that the public relations roles are identified through online job advertisements and thus the current status of public relations profession is evaluated through the practitioners’ roles. The shift from mass communication to interactive digital communication both makes the digital communication basic dynamics of everyday life and also the speed, frequency and accessibility of all the process through digital media have drawn attention of individuals and organisations. So the evaluation of current public relations profession through online job advertisements is congruent with this situation. As a field study, this paper is a descriptive research. By searching “public relations” key word, 227 job advertisements in 10 online job advertisement sites which has highest hit rate in Turkey are analysed in the research. Descriptive analysis was used to evaluate the data. Results indicate that public relations practitioner roles do not reflect on job advertisements.
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    Öğe
    Sosyal medya üzerinden kriz yönetimi: Krize yanıt verme stratejileri üzerine bir araştırma
    (2018) Demir, Zuhal Gök; Karakaya, Çiğdem; Sümer, Fulya Erendağ
    Örgütlerin içinde bulundukları kriz sürecinde sosyal medya üzerinden paydaşları ile ilişkilerini çok hızlı ve aynı zamanda örgütün meşruluğunu destekleyen güvenilir mesajlar ile sürdürmeleri örgütün kurumsal itibarını zedeleyebilecek hasarlardan kaçınmak, paydaşların güvenini korumak ve örgüte ilişkin olumlu davranışsal niyetlerini devam ettirmeleri adına önemlidir. Bu doğrultuda bu mesajların yaratılması için kriz döneminde örgütün söylediği ve yaptığı olarak tanımlanan krize yanıt stratejilerinin içeriği ve etkisinin araştırılması gerekmektedir. Bu nedenle bu çalışma krize yanıt stratejilerinden özür, acıyı paylaşma/anlayış ve bilgilendirici stratejiler arasında algılanan kurumsal itibar, güven ve davranışsal niyet açısından bir farklılık yaratıp yaratmadığını incelemeyi amaçlamaktadır. Alan araştırması ile 2016 yılı Ekim ayında uygunluk örneklemi ile Antalya’daki 1080 Facebook kullanıcısı üniversite öğrencisi araştırmaya dahil edilmiştir. Araştırmanın sonucunda, krize yanıt stratejilerinin kurumsal itibar, güven ve davranışsal niyet üzerindeki etkisi incelendiğinde fark yaratan stratejinin acıyı paylaşma /anlayış stratejisi olduğu tespit edilmiştir
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    Öğe
    The Effect of Image Repair Strategies on Corporate Reputataion, Trust and Behavioral Intentions
    (Ordu Üniversitesi, 2017) Sümer, Fulya Erendağ; Demir, Zuhal Gök; Şatır, Çiğdem Karakaya
    It is significant for organisations to maintain their relationships with their stakeholders during crisis over social media in order to repair their images. For this reason this paper aims to analyse the role of the crisis responses of evasion of responsibility (ER), denial (D), reducing the offensiveness of the event (ROE), mortification (M) and corrective action (CA),  indicated by Benoit (1995) on reputation, trust and behavioural intentions. The data analysed in the study was collected in April 2016 using a questionnaire form with 1800 participants of Facebook users by convenience sampling in Antalya in Turkey. It is found that both denial and evasion of responsibility have effect on the perceptions of stakeholders about corporate reputation and trust; but nonof the crisis response strategies has affect on the behavioural intentions of the stakeholders.