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    History of Islamic Marketing Literature and Research: A Bibliometric Analysis
    (Springer Nature, 2023) Bayirli, Mehmet; Ahmad Alserhan, Baker Ahmad Abdullah; Ramadani, Veland
    There is an obvious and increasing interest in Muslims as a market and the successful methods of marketing to them. This is testified to by the wide range of activities surrounding the topic, including the publications of dedicated journals and books, journal articles, conferences, and college and training courses. In just the last 12 years, since 2008, there have been several books and several well-attended academic and practitioner conferences across the world. Universities are also beginning to answer this demand from both students and industry with the provision of courses (e.g. Monash University, Malaysia; American University in Sharjah; The University of Jordan; and several other universities in the Arab and Islamic Worlds) to teach both the skills and techniques necessary to reach this market successfully. Given that the market is both diverse and geographically disparate, but of interest to both Muslim and non-Muslim marketers and businesses, a comprehensive introduction to the culture that binds Muslims worldwide is essential in order to effectively communicate with the intended audience/consumers of the products and services being targeted. In this study, bibliometric analysis is employed and the Web of Science database is searched for “Islamic marketing” term between 2010 and 2022. It is important to note that sources outside of WOS were not used in the analysis, and this represents a cavity that should be addressed in future research. © 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.
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    New technologies in small business models: use of electric vehicles in last-mile delivery for fast-moving consumer goods
    (Emerald Group Publishing Ltd, 2024) Toraman, Yavuz; Bayirli, Mehmet; Ramadani, Veland
    PurposeThe share of fast-moving consumer goods (FMCG) in e-commerce has increased, particularly after COVID-19, alongside the growing volume of e-commerce transactions. The increased number of orders necessitates the optimization of delivery operations. This situation has made using different technologies in last-mile delivery processes necessary. Currently, used electric vehicles (EVs) play a significant role in integrating these technologies into delivery operations. Adapting to new technologies emerges as a critical need for small enterprises to survive in the face of advancing technologies. In this context, the main purpose of this paper is to examine and identify attitudes of small businesses toward EVs' usage in last-mile delivery for FMCG.Design/methodology/approachThe theoretical frameworks commonly used in studies investigating new technologies, namely the theory of planned behavior (TPB) and technology acceptance model (TAM) have been employed. The analysis of the study was conducted using partial least squares-structural equation modeling (PLS-SEM) and the Smart PLS software package.FindingsWhen examining the results of the study, a significant and positive relationship was found between compatibility and enjoyment with perceived usefulness. Furthermore, a significant and positive relationship was identified between attitude toward use, perceived behavioral control and perceived usefulness. Ultimately, a strong relationship was found between intention, which is a precursor to active usage and attitude. Based on the obtained data, it can be concluded that EVs can be actively used in last-mile delivery in the future.Originality/valueIn FMCG processes in Turkiye, EVs are limitedly used in last-mile delivery operations. However, there are very few studies on the use of EVs in FMCG. Therefore, it is expected that the current research will contribute to the literature by providing information on the factors that influence the acceptance of EV usage and their implications. The TAM and TPB models were used in the current study.