Yazar "Cevirgen, Aydin" seçeneğine göre listele

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    Öğe
    ONLINE CUSTOMER ENGAGEMENT IN THE HOSPITALITY INDUSTRY: A MIXED METHOD RESEARCH
    (Regional Science Assoc Subotica, Serbia, 2022) Komsuoglu, Buket; Cevirgen, Aydin
    Focusing on accommodation establishments, such as hotels, this study examines the factors that lead customers to engage in social media platforms and determines whether the importance of these factors differs according to the customers' demography. We used exploratory sequential mixed method research (MMR) design. Customer reviews on the Facebook page of a 5-star hotel in Alanya, Turkey analyzed for the qualitative part of the study. Subsequently, in the quantitative part, a questionnaire was created based on the results of the qualitative study and the relevant literature. The quantitative part employed the convenience sampling method using an online survey filled out by 602 social media users. Based on the factor analysis we identified seven customer engagement dimensions: experiential benefit; identity; appreciation; information; advocacy; recommendation; and satisfaction. The appreciation dimension was introduced to the literature as a new dimension that had not been used in previous empirical studies. One of the most striking results obtained from the study was that there were significant differences between all demographic variables (gender, marital status, education, and age) and customers' perceptions of the information dimension.
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    Öğe
    Sustainable Tourism Policies and Overtourism Risk in Destination Management: The Case of Alanya
    (Cinturs-Research Centre Tourism Sustainability & Well-Being, 2024) Celik, Muhammet Necati; Cevirgen, Aydin
    Problems caused by overtourism are currently a major concern in the most visited destinations. Awareness of overtourism and the amount of news about reactions to overtourism has been increasing around the world recently. Overtourism has been frequently discussed by journalists in media, researchers in their research and politicians in their search for solutions. It also causes some negative impacts and reactions against tourism in destinations. Sustainable tourism policies should be developed to minimize the negative impacts and prevent potential reactions before they occur. The research aims to identify these necessary sustainable tourism policies for destinations at risk of, or struggling with, overtourism. The research was carried out in four stages, demonstrating the overtourism risk in Alanya, determining the negative impacts of tourism in the study area, examining international reports, and generating a list of proactive sustainable tourism practices and policies for destinations by document analysis. Long-term planning, involving destination stakeholders in the planning process, and the continuous monitoring of the tourism impacts on the destination are among the main results. Sustainable tourism policies and practices are enriched with concrete examples. The research results are expected to be a guide for decision-makers in the destinations at risk of, or struggling with, overtourism.