Yazar "Ahmetogullari, Kayhan" seçeneğine göre listele

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    How Technology Use Moderates Financial Literacy and Impulsivity Effects on Revisit Intention
    (Sosyoekonomi Soc, 2025) Ahmetogullari, Kayhan; Boz, Nurgul
    This study investigates the relationship between financial literacy, impulsivity and intention to revisit among foreign tourists visiting Antalya, T & uuml;rkiye. It also examines the moderating role of technology use in this relationship. A face-to-face survey was conducted using the languages commonly used by tourists visiting T & uuml;rkiye (English, Russian, German and Polish). The data were evaluated by correlation, confirmatory factor, structural equation, moderator, mediated, and moderator of mediator analyses using SPSS and AMOS programs. The results showed that the financial literacy model included financial knowledge, financial attitude, and financial behaviour and confirmed the relationship between impulsivity and intention to revisit. According to the direct results obtained from the structural equation model, while financial knowledge has a positive effect on impulsivity, the impact of financial attitude is negative. Financial behaviour increased both impulsivity and intention to revisit. Regarding the indirect (mediated) effects, financial knowledge and financial behaviour had a significant positive effect on revisit intention via impulsivity, while financial attitude had a significant negative impact on revisit intention via impulsivity. The results showed that technology use significantly moderates the relationship between financial literacy and intention to revisit. Additionally, technology use moderates the relationship between financial literacy and impulsivity. Furthermore, technology use significantly moderates the relationship between impulsivity and intention to revisit significantly. Finally, technology use did not moderate the mediating effect of impulsivity in the relationship between financial literacy and revisit intention.
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    Öğe
    The Implications of Generative Artificial Intelligence in Gastronomy and Culinary Arts Education: An Extended TAM Approach
    (Routledge Journals, Taylor & Francis Ltd, 2025) Boz, Nurgul; Ahmetogullari, Kayhan
    The integration of generative artificial intelligence (GAI) into higher education is transforming pedagogy, particularly in applied fields like Gastronomy and Culinary Arts (GCA). This study investigates the factors influencing GCA students' intentions to use GAI tools, using the Technology Acceptance Model (TAM). Constructs include perceived usefulness, perceived ease of use, attitude, perceived risk, innovativeness, and digital financial literacy. Data were gathered via an online survey from 541 associate and undergraduate GCA students in T & uuml;rkiye and analyzed through ML-SEM. The findings show that perceived usefulness and ease of use have positive effects on student attitude and intention to use in the adoption of GAI technologies, while digital financial literacy and innovativeness significantly positively affect intention to use, and attitude mediates these relationships. The findings contribute to a more holistic understanding of the digitalization process of GCA education and deepen the theoretical understanding of the individual and cognitive processes involved.