Akgül, Yakup2021-02-192021-02-1920189781522536291; 1522536280; 9781522536284https://doi.org/10.4018/978-1-5225-3628-4.ch007https://hdl.handle.net/20.500.12868/748The aim of this chapter is to provide insights into the causal factor of people's internet banking acceptance. It endeavors to address a research need for extending the technology acceptance model (TAM) by adding contextual variables and its implication on e-customer satisfaction and e-customer loyalty. As trust and service quality has never failed to be a significant predictor in e-commerce research, this study proposes to integrate trust and service quality into the TAM to get a better understanding of e-banking adoption. A research model reflecting the effect of e-trust and internet banking service quality dimensions on TAM constructs is proposed. © 2018 by IGI Global. All rights reserved.eninfo:eu-repo/semantics/closedAccessBook Chapter10.4018/978-1-5225-3628-4.ch007154198N/A