Guden, GokayNebioglu, Oguz2026-01-242026-01-2420252147-91002148-7316https://doi.org/10.30519/ahtr.1500808https://search.trdizin.gov.tr/tr/yayin/detay/1302699https://hdl.handle.net/20.500.12868/5341This study investigates the motivations for organizing gastronomy festivals, their management, the strategic approaches followed, and their role in tourism. The selected research area is Alanya in Turkey, which has recently emphasized gastronomy in its tourism-based activities, including through a tropical fruit festival. For this qualitative case study, data were collected using document analysis, a focus group, and face-to-face interviews. First, documents were obtained to understand Alanya's festival history. A focus group meeting was then organized to prepare a were conducted with the people responsible for the organization content analysis. The findings indicated that the festival is organized in Alanya for social, cultural, economic, and political implications.eninfo:eu-repo/semantics/openAccessgastronomy festivalstourismqualitative researchAlanyaArticle10.30519/ahtr.150080813130542-s2.0-86000157980Q21302699WOS:001414768600001Q4