Understanding the impact of Turkish TV series on inbound tourists: A case of Saudi Arabia and Bulgaria

Abstract

Turkey has earned outstanding success in exporting TV series. It is believed that one of the most important results of exporting TV series is to have impact on the increment of the travel demand to Turkey, which is known as film-induced tourism effect. This field emerging recently deals with investigating the impact of TV series and movies on tourism demand. In this article, using Chow analysis whether to influence or not the citizens of Saudis and Bulgarians as visitors to Turkey is examined. It is concluded that while for Saudis, tourism demand to Turkey increases considerably after the broadcast of TV series, the same situation cannot be drawn for Bulgarians.