How did the COVID-19 pandemic affect audience’s attitudes in webinars?
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Erişim
info:eu-repo/semantics/closedAccessTarih
2021Yazar
Tanıdır, YılörenGökalp, Fatih
Akdoğan, Nebil
Batur, Ali Furkan
Şekerci, Çağrı Akın
Eğriboyun, Sedat
Değer, Mutlu
Şahin, Bahadır
Akarken, İlker
Aydın, Cemil
Altan, Mesut
Oktay, Ozman
Uçar, Murat
Güdeloğlu, Ahmet
Ongun, Şakir
Akbal, Cem
Esen, Adil
Üst veri
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Introduction: Following the COVID-19 pandemic, the face-to-face meetings are delayed to a future date, which is still not clear. However, seminars, meetings and conferences are necessary for updating our knowledge and skills. Web-based seminars
(webinars) are the solutions to this issue. This study aimed to show the participant
behaviour when webinars present at the COVID-19 pandemic era.
Methods: From December 2017 to July 2020, 58 webinars were broadcasted via the
Uropedia, electronic library of SUST. Data of all webinars were collected with the
YouTube analytics and application of the Uropedia. Data of streaming webinars included participant behaviours such as content views, engagement time, total unique
attendees, average engagement time and the number of audience to leads. Data were
split into two groups; group-1 is webinars before COVID-19 (before March 2020) and
group-2 is the webinars during COVID-19.
Results: Total broadcast time and total page view number were found to be
112.6 hours (6761 minutes) and 15 919, respectively. The median participant age was
40.1 y. Median content view and median engagement time were found to be 261.0
and 12.2 minutes, respectively. Comparison of two groups revealed a significant increment in the content views (group-1; 134.0 range = 86.0-87.0 and group-2; 414.0
range = 296.0-602.0, P < .001) and the number of the unique attendees (group 1;
18.0 range = 10.0-26.0 and group-2; 57.0 range = 27.0-100.0, P < .001) following
COVID-19. However, the median engagement time of the audience did not seem to
change with the COVID-19 pandemic (group-1; 11.5 range = 10.0-13.3 minutes and
group-2; 13.2 range = 9.4-18.1 minutes, P = .12).
Conclusion: The webinars are effective ways to share information and have many advantages, including low cost, reaching a high number of audiences. Audience number
and page visits seemed to increase following the COVID-19 pandemic. However, this
era did not seem to affect the critical attitude of the audience, which is engagement
time.
Kaynak
International Journal of Clinical PracticeCilt
75Sayı
7Bağlantı
https://www.scopus.com/record/display.uri?eid=2-s2.0-85109121478&origin=resultslist&sort=plf-f&src=s&nlo=&nlr=&nls=&sid=20c4fe371b9b908d4f7e419f791331ff&sot=aff&sdt=cl&cluster=scofreetoread%2c%22all%22%2ct&sl=34&s=AF-ID%2860198720%29+AND+SUBJAREA%28MEDI%29&relpos=107&citeCnt=7&searchTerm=https://hdl.handle.net/20.500.12868/2440