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dc.contributor.authorKaraman, Davut
dc.date.accessioned2023-06-08T11:10:36Z
dc.date.available2023-06-08T11:10:36Z
dc.date.issued2021en_US
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/517253/the-effect-of-relationship-marketing-on-customer-satisfaction-in-insurance-agencies
dc.identifier.urihttps://hdl.handle.net/20.500.12868/2216
dc.description.abstractThe research aims to determine the effect of relational marketing on customer satisfaction in insurance agencies. The research is a quantitative study, and the survey method was used. The applied questionnaire was composed of scales whose reliability and validity were proven in the literature. In this context, the data for the research was obtained by questionnaire from consumers in Antalya between September-November 2019 and using home or car insurance services in insurance agencies. The data obtained from the questionnaires conducted with 461 participants were evaluated in the SPSS 25.0 package program, and regression analyses were carried out in line with the research purpose. First, the scale was subjected to factor analysis, and Cronbach Alpha values were calculated. According to the results, the scale is reliable and valid. Then, the means of the scale items were calculated. According to the r esults o f the mean analysis, it can be said that the perceptions o f the participants regarding the competence of the insurance agency they receive service from are higher than the other dimensions. According to the results of the regression analysis, trust, communication commitment, and competence, which are four dimensions of relational marketing in insurance agencies, have a positive effect on customer satisfaction.en_US
dc.language.isoengen_US
dc.relation.isversionof10.15295/bmij.v9i4.1890en_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectRelationship Marketingen_US
dc.subjectSatisfactionen_US
dc.subjectInsurance Agentsen_US
dc.subjectDirect Sellingen_US
dc.titleThe effect of relationship marketing on customer satisfaction in insurance agenciesen_US
dc.typearticleen_US
dc.contributor.departmentALKÜ, Meslek Yüksekokulları, ALTSO Meslek Yüksekokulu, Finans Bankacılık ve Sigortacılık Bölümüen_US
dc.identifier.volume9en_US
dc.identifier.issue4en_US
dc.identifier.startpage1300en_US
dc.identifier.endpage1314en_US
dc.relation.journalBusiness and Management Studies: An International Journalen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US


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