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dc.contributor.authorBaran, Tamer
dc.date.accessioned2022-10-11T06:43:55Z
dc.date.available2022-10-11T06:43:55Z
dc.date.issued2021en_US
dc.identifier.urihttps://dergipark.org.tr/tr/download/article-file/1597533
dc.identifier.urihttps://hdl.handle.net/20.500.12868/1829
dc.description.abstractThis paper aims to identify consumers' complaints and future reactions about discount stores, which is one of the growing sectors of recent years in Turkey that has one of the fastest developing economies in the world. Data were collected from the most popular online complaint forum in Turkey. A total of 921 complaints about three discount stores were examined through manual content analysis. Findings of the study showed that consumers mostly complain about the products, personnel and price & payment of discount stores, respectively. Findings also indicated that almost one out of every 4 complaints were in foods of discount stores. Moreover, the study demonstrated that the most likely reaction of consumers as a result of their negative experiences with discount stores is boycotting. In addition, approximately one in six consumers used photographs to provide evidence of their complaints. The products of discount stores are the category of complaints that consumers use photographs most frequently.en_US
dc.language.isoturen_US
dc.relation.isversionof10.29023/alanyaakademik.885649en_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectRetailingen_US
dc.subjectDiscount storesen_US
dc.subjectConsumer behaviouren_US
dc.subjectConsumer complaintsen_US
dc.subjectContent analysisen_US
dc.titleAn Explanatory Study On Consumers’ E-Complaınts About Dıscount Stores In Turkeyen_US
dc.typearticleen_US
dc.contributor.departmentALKÜen_US
dc.identifier.volume5en_US
dc.identifier.issue3en_US
dc.identifier.startpage1517en_US
dc.identifier.endpage1531en_US
dc.relation.journalAlanya Akademik Bakışen_US
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Başka Kurum Yazarıen_US


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