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The mediating role of brand love in the relationship between consumer-based brand equity and brand loyalty: A research on Starbucks

Polat, Aylin Sinem; Çetinsöz, Burçin Cevdet (2021)

The present study aims to determine the mediating role of brand love in the relationship between CBBE and brand loyalty. The study makes an analysis of CBBE, brand loyalty, and brand love related to Starbucks - a global ...