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Decision tree analysis of consumers' intentions to purchase coffee in glass flasks
Irmak, Sezgin; Demir, Mehmet Özer (2021)The aim of this research is to determine the perceptions and the characteristics of consumers to determine their intentions to purchase ready to drink coffee in glass flasks. In this context, this study assesses the ... -
Voter classification based on susceptibility to persuasive strategies: A machine learning approach
Demir, Mehmet Özer; Simonetti, Biagio; Başaran, Murat Alper; Irmak, Sezgin (Springer, 2020)The current literature on the campaigns of political marketing is based on mass communication. However, the online community introduces new opportunities, one of them is captology. As a part of captology, the persuasive ...
