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Political segmentation based on pictorial preferences on social media
(Springer Science and Business Media B.V., 2021)
Social media platforms, which are accepted as a channel for selling, listening and receiving continuous feedback from customers, have the opportunity to expand beyond the limits of traditional mass media channels. Social ...
Voter classification based on susceptibility to persuasive strategies: A machine learning approach
(Springer, 2020)
The current literature on the campaigns of political marketing is based on mass communication. However, the online community introduces new opportunities, one of them is captology. As a part of captology, the persuasive ...