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Voter classification based on susceptibility to persuasive strategies: A machine learning approach
Demir, Mehmet Özer; Simonetti, Biagio; Başaran, Murat Alper; Irmak, Sezgin (Springer, 2020)The current literature on the campaigns of political marketing is based on mass communication. However, the online community introduces new opportunities, one of them is captology. As a part of captology, the persuasive ...