Yazar "Demir, Mehmet Özer" için Scopus İndeksli Yayınlar Koleksiyonu listeleme
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Political segmentation based on pictorial preferences on social media
Demir, Mehmet Özer; Simonetti, Biagio; Gök Demir, Zuhal (Springer Science and Business Media B.V., 2021)Social media platforms, which are accepted as a channel for selling, listening and receiving continuous feedback from customers, have the opportunity to expand beyond the limits of traditional mass media channels. Social ... -
Voter classification based on susceptibility to persuasive strategies: A machine learning approach
Demir, Mehmet Özer; Simonetti, Biagio; Başaran, Murat Alper; Irmak, Sezgin (Springer, 2020)The current literature on the campaigns of political marketing is based on mass communication. However, the online community introduces new opportunities, one of them is captology. As a part of captology, the persuasive ...