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dc.contributor.authorAkgül, Yakup
dc.date.accessioned2021-02-19T21:20:53Z
dc.date.available2021-02-19T21:20:53Z
dc.date.issued2018
dc.identifier.isbn9781522536291; 1522536280; 9781522536284
dc.identifier.urihttps://doi.org/10.4018/978-1-5225-3628-4.ch007
dc.identifier.urihttps://hdl.handle.net/20.500.12868/748
dc.description.abstractThe aim of this chapter is to provide insights into the causal factor of people's internet banking acceptance. It endeavors to address a research need for extending the technology acceptance model (TAM) by adding contextual variables and its implication on e-customer satisfaction and e-customer loyalty. As trust and service quality has never failed to be a significant predictor in e-commerce research, this study proposes to integrate trust and service quality into the TAM to get a better understanding of e-banking adoption. A research model reflecting the effect of e-trust and internet banking service quality dimensions on TAM constructs is proposed. © 2018 by IGI Global. All rights reserved.en_US
dc.language.isoengen_US
dc.publisherIGI Globalen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.titleAn analysis of customers' acceptance of internet banking: An integration of e-trust and service quality to the tam - The case of Turkeyen_US
dc.typebookParten_US
dc.contributor.departmentALKÜen_US
dc.contributor.institutionauthorAkgül, Yakup
dc.identifier.doi10.4018/978-1-5225-3628-4.ch007
dc.identifier.startpage154en_US
dc.identifier.endpage198en_US
dc.relation.journalE-Manufacturing and E-Service Strategies in Contemporary Organizationsen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US


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