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Use of the resource consumption accounting method in customer profitability analysis: A case study of A 5-star hotel
Paksoy, Ömer Burak (Advances in Hospitality and Tourism Research, 2022)This study was designed to illustrate the implementation of customer profitability analysis (CPA) using resource consumption accounting (RCA) for a hotel. A case study was performed at a 5- star hotel in Antalya, Turkey ...