Yazar "ALKÜ, Fakülteler, Turizm Fakültesi, Turizm İşletmeciliği Bölümü" için WoS İndeksli Yayınlar Koleksiyonu listeleme
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The mediating role of brand love in the relationship between consumer-based brand equity and brand loyalty: A research on Starbucks
The present study aims to determine the mediating role of brand love in the relationship between CBBE and brand loyalty. The study makes an analysis of CBBE, brand loyalty, and brand love related to Starbucks - a global ... -
The role of accommodation enterprises in the development of sustainable tourism
One of the obstacles to the success of sustainable tourism development is that the roles and responsibilities of the stakeholders in the destination are not clearly defined. This research aims to determine sustainable ...