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The effect of relationship marketing on customer satisfaction in insurance agencies
(2021)
The research aims to determine the effect of relational marketing on customer satisfaction in insurance agencies. The research is a quantitative study, and the survey method was used. The applied questionnaire was composed ...
Review of Digital Marketing Literature by Bibliometric and Visualization Analysis
(2021)
The study aims to examine the publications related to digital marketing published in 1985- 2021 with the social network analysis method and to reveal the research trends in the digital marketing field. For this aim, ...