Yazar "Demir, Mehmet Özer" için TR-Dizin İndeksli Yayınlar Koleksiyonu listeleme
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Ambalaj Üzerindeki Sayısal ve Duyusal Bilgi Tercihlerine Göre Makine Öğrenmesi Yaklaşımı ile Tüketicilerin Sınıflandırılması
Tavlı, Didem; Demir, Mehmet Özer (2021)Günümüzde tüketicilerin satın alma alternatiflerinin artması ile birlikte firmaların tüketicilerin satın alma davranışlarını etkileyen faktörleri incelemesi ve nelere dikkat ettiğini iyi tespit etmesi gerekmektedir. Bu ... -
Comsumer switching behavior in banking industry: Can consumer base be purchased, or earned?
Demir, Mehmet Özer; Demir, Zuhal Gök (2019)Loyalty membership programs are widely used as a strategical tool in banking. In the paper a unique loyalty membership program in Turkey in which consumers are offered cash in order to convince them to switch their financial ... -
The factors affecting minorities’ satisfaction of health care service utilizing fuzzy rule based systems
The aim of the study is to determine factors in health communication, when minorities are serviced in a language different from their mother tongue. Health care service satisfaction when doctor and patient speaking the ... -
Skepticism towards videos shared on social media
Demir, Mehmet Özer (2018)Internet usage resulted in alternative communication channels, and it did not take too much for the advertisers to use social media as an advertisement medium. It is a wellknown fact that consumers do not believe in ...