The role of countries' economic development level on green consumption attitudes: A study on green hotels

Abstract

With the effect of technological developments and transformations on the demographic structure of consumers, a new issue has arisen, namely that of new consumers who are more aware of the environment. These consumers have begun to take into account the effects of certain products and services on the natural environment and society and they give priority to social responsibility in the world and society. A detailed investigation of the demographic characteristics of green consumers is important for a better understanding of green buying behavior. The aim of this research is to determine whether a given country's economic development level is a factor that makes a difference to the awareness of the attitudes of green consumption. A survey was conducted on tourists staying in green star hotels in Alanya. The level of economic development of countries was used as the main point of separation. The findings showed that there is a statistically significant difference between the economic development level of countries and green consumption attitudes. Our study showed that participants from developed countries have a higher green consumption attitude. In addition, it revealed that female tourists have a greener consumption attitude than male tourists.