Yazar "Demirağ, Bülent" için 2020 - Cilt 4 - Sayı 3 listeleme
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The relationship between brand avoiding, brand hate and purchase intention: A research for consumers prefering sports clothing
Demirağ, Bülent; Çavuşoğlu, Sinan (Alanya Alaaddin Keykubat Üniversitesi, 2020)The research was carried out to determine the impact of consumers' brand avoidance dimensions (experiential, identity, moral, deficit-value and advertising) on brand hate and purchase intention. The universe of the ...